What is a Millennial Woman?
Millennial women are considered female United States citizens born between 1982 and 2000. In 2017, this would be the women aged 17-35 (including the MompreneurAdvice.com staff). In a recent report published on Inc.com regarding millennial women:
83% of millennial women have the same dream job: to own their own business
This means there are approximately 34.5 million millennial women in the United States of America who are empowered and interested in working for themselves, most likely at home with their own business. We estimate many want to be with their families more often and/or have free time to travel and enjoy life rather than work for someone else.
Additionally, an estimated 62% of millennial women in the United States work full time, and 55% work AND side hustle. These women are moving full steam ahead in shaping the future of our nation’s business sector.
Estimated 1 in 8 People in US are Millennial Women
According to this report from the United States Census Bureau, male and female Millennials make up approximately 25% of the country which means that approximately 12.5% of the country is millennial women, thats about 41.6 million women ages 17-35! Many of these 41.6 million US millennial women are doing the following activities:
- getting married
- starting families
- starting businesses
- saving to buy a home
- buying a house
With the growing cost of living however, two incomes have become necessary to afford the lifestyle American’s have grown accustomed to over the past few decades. Business Insider reports some cities have seen as much as 30% increase in the cost of housing since 2015. This increase in housing cost has correlated with the dramatic increase in people (including millennial women) seraching for “work from home” opportunities on Google:
It’s no wonder why trendy direct sales companies like LuLaRoe are becoming so explosive in the business world, allowing women to work from home on their own schedule, create and build communities, and support their families doing something they enjoy.
Family Values Are Trending
Mary Kay Ash was founder of Mary Kay Cosmetics the infamous direct sales company that brought women into the direct sales force and revolutionized the cosmetics industry. In Ash’s [affiliate] memoir, she emphasizes the importance of not letting your work get in the way of your family, and the importance of not losing your family in the process of building your business.
Ash was a single mother and sole provider in the 1950’s supporting three children while working as a direct sales consultant for various companies. She emphasizes how important it was to her to be there for her children in the morning, afternoon, and evening even though she was the sole breadwinner. She made it one of her top priorities as a working mother.
Family Is Most Important to Millennial Women
These days, a woman can have her baby and stay at home too. She can work from home for her own business or as a contractor for another businesses and earn income at any time of the day while being anywhere. Many studies have determined women now want to have a family, children, and an income without sacrifice.
Marriage rates are rising too, especially among older millennials, who are excited about having children and a family. These women know the importance of using their skills to support their families, and many don’t want to give up much time with their families.
Divorce rates are at their lowest point in 40 years (since 1977) which signals these women are putting family before work, along with time and effort into their marriages and family. According to the report by Time.com, this can be translated as many women aged 17-35 are wanting to:
- stay home
- take care of their own children
- nurture their marriages
- take care of themselves
- manage their own schedule to balance all of their responsibilities
The Future for Millennial Women is Bright!
It’s clear millennial women are feeling empowered and capable of creating our own future and financial life. With this new wave of millennial female entrepreneurs taking the lead, geared with iPhones, laptops and internet, it is truly an exciting time for us ladies! What’s happening now is truly something our country has never seen at this magnitude, with this much power and female voice. Get it ladies!! I can’t wait to see what you create!
Editor-in-Chief of MompreneurAdvice, this 32-year-old mother and wife works from home and loves her family 🙂