So you’ve created an awesome blog post and want to share it on Pinterest. But, how do you get your image found? This is where SEO comes in handy for getting your images found on Pinterest! With a few easy tricks your can get your images found and shared all over Pinterest, maybe even get your pin to go viral (wouldn’t that be super awesome?)
Get Your Pins Found on Pinterest:
1. Set a Featured Image on all blog posts
Setting a Featured Image is one of the most important things you can do for all posts on your blog, and especially for getting your post to be found on Pinterest. You can find this function in WordPress.org on the right hand side of your post editor if you scroll to the bottom:
A featured image will be:
- The very first image readers will see in a post
- The image that will follow the post around your blog
- The image most likely to be pinned by readers to their Pinterest boards
- The image you can pin to get your post onto Pinterest
As you can see, setting a featured image is a crucial element. Make sure your featured image is:
- The most eye catching image in your post
- Contains the title of your post
- A vertical image
2. Put a description of your post in the ALT Text of your image
The Alt Text (or Alternative Text) of an image is the description of your image that search engines will use to figure out what your image is about. Since search engines cannot read photos they rely on the alt text to determine if your image is relevant to any given search.
Write a catchy description for your image in the Alt Text section of each image like I did for this example “4 things you MUST do to every Pinterest image“. Make sure this text contains your Keyword so search engines can match your photo with the keywords people are searching for.
The alt text will also be the the text listed underneath your photo on Pinterest so it’s important to craft an interesting caption that is relevant to what Pinterest users are interested in. This text will be the description of your pin and what readers will read right after looking at your photo.
For example, if you are writing a post called “How to Ride a Horse Without a Saddle” you’ll want to have the alt text on your featured image say something like “Here’s 5 Tips for riding a horse without a saddle safely“.
Another tip: Include the web address of your blog at the end of your alt text and it will become an automatic link to your blog right in the description.
3. Make the image Title the same as your focus keyword
The image Title is also important because it is another determining factor in search engines finding your post. Include your focus keywords as the title of your featured image by adding it while you are uploading your image to the post.
This will allow searches to find your image according to the keyword you are trying to get across in your post and give readers an idea of what your image is about when searching on Google.
4. Make images vertical rather than horizontal
Vertical images are much more pinnable and eye catching on Pinterest than horizontal images because the way Pinterest is set up (i.e. you scroll down to view pins rather than left to right). Pinterest gives taller images more viewing space than horizontal ones which tend to get smashed in the browser and are less easy to view or catch someone’s eye.
I like to create images for my blog posts that are 800 pixels wide x 1200 pixels tall.
Just getting started on Pinterest?
Affiliates: Check out “Pinterest For Dummies” to get all the information you need in one handy dandy place! This was the book I read when starting off using Pinterest and it was super helpful and gave me a headstart for pinning useful and crafty pins!
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Here’s a few other handy blog posts about getting your images found on Pinterest: