Veronica grew up on the sunny Central Coast of California near San Luis Obispo which was recently named “The Happiest Place in America”.
She was raised by a hardworking single mother with her younger sister. Veronica always had a fascination with creating businesses and selling products. Her very first business was a small homemade jewelry business. Veronica would sit outside her mother’s salon after school and sell necklaces and bracelets to clients and people walking by and quickly gained attention from the locals. She was 8.
When Veronica was 15 she decided it was time to get a job and began working in the kitchen of a local family-owned Italian restaurant as a prep cook in the evenings and weekends. She fell in love with food and cooking and upon graduating high school decided to pursue a career in the culinary industry. She enrolled herself in the prestigious California Culinary Academy of San Francisco and two months after graduating with honors from high school she embarked on her culinary dream in the big city.
Veronica absolutely LOVED the spectacular world of culinary delights San Francisco presented and enjoyed learning about the art of cooking from the chef instructors, sommeliers and Master Chef’s at her culinary school. Learning culinary arts came easy to her despite her persistent commitment to vegetarianism (which she chose to become at the age of 9). Once, a chef instructor angrily told her “You will never succeed in the culinary world if you continue to be a vegetarian!!” She responded with a big smile and said “Oh yes I will! I’m going to succeed at anything I set my heart to!” This was the type of passion that has driven Veronica from the very core or her being and still to this day keeps her striving for greatness in all that she does.
Private Chef and Cooking Instructor
Upon graduating from culinary school in 2004, Veronica was chosen to become an intern at the world-famous Julianno’s RAW Restaurant in Santa Monica, California. Julianno’s was one of the very first and most well known Raw Foods Restaurants in the world. Veronica prepared intricate and elaborate raw foods meals for the rich and famous of Los Angeles including Woody Harrelsen and Ron Howard.
Soon after completing her internship, at 20 years old, Veronica became a Chef Instructor in Los Angeles for The Cancer Project, a non-profit part of the Physicians Committee for Responsible Medicine headed by Dr. Andrew Weil and Dr. Neal Barnard. She was part of a select number of chef instructors chosen to offer classes educating the public on how to prepare healthy, plant-based meals for cancer prevention and survival. Veronica has always had a passion for teaching and loved teaching classes where she could make a difference in people’s lives. She taught over 200 classes with The Cancer Project in the 2 years she participated in the program.
During her years living in Los Angeles, Veronica also:
- Was a private chef in Beverly Hills for a prominent stock trading firm
- Worked at the famous Border Grill alongside Food Network’s Chef Susan Feniger
- Worked at the flagship YogaWorks in Santa Monica where she also studied and practiced the art of yoga alongside world renowned yoga teachers
Head Chef, Kalani Honua
After enjoying the fast life in Los Angeles for many years, Veronica decided to get a change of pace. In 2008 she took a GIANT leap and moved to the Big Island of Hawaii where she became Head Chef at the world famous yoga retreat center Kalani Honua. Veronica very much enjoyed having the opportunity to lead a kitchen staff and prepare meals for 200+ guests and volunteers on a daily basis using the freshest produce, seafood and meats from the Hawaiian Islands. During this time her most favorite fruit became the Liliko’i (also known as the passion fruit).
Food Product Entrepreneur
in 2010 Veronica finally decided to return home and reunite with her original community in San Luis Obispo. It was at this time her most successful business adventure began, when Wholesome Chow was born. Veronica and her business partner worked day and night to bring their dream of owning a successful food company into fruition and their hard labor eventually paid off in leaps and bounds. Through many trials, Veronica eventually developed an amazing and award-winning line of Organic Gluten Free and Vegan Baking Mixes, Cookies and Brownies.
Business began to grow rapidly when stores such as Whole Foods, HomeGoods, and Albertson’s caught on and began stocking their shelves (and selling out!) as the years went on. Today, Wholesome Chow is now distributed to over 2000 stores in the US, Canada, China and Australia through the largest natural foods distribution companies, UNFI and Nature’s Best. Over the years Veronica and her products were featured in Entrepreneur Magazine, VegNews, Rachel Ray Magazine, Gluten Free Living and many others.
Veronica believes that anything you dream of and set your mind to you can accomplish. Even when life throws you curveballs!
After selling Wholesome Chow In 2015, Veronica launched MompreneurAdvice.com and began offering business coaching to fellow mom’s who also love business. She offers her wisdom, support and advice to women around world and enjoys speaking with women who possess the same entrepreneurial spirit. Get business coaching!
Here’s some of the articles I’ve written about starting and running a business:
- How to Sell a Product: 7 Tips for Beginners
- 9 Habits of Highly Successful Women Entrepreneurs
- 5 Tips for Starting a Successful Home Food Business + Food Costing Spreadsheet!
- 7 Tips for Choosing a Great Business Name
- Two Pieces of Small Business Advice for Mompreneurs
- 5 Things You Need to Start a Business (and where to get them!)
Listen to Veronica tell her Story!
Our site offers advice for:
- Stay-at-home mothers looking to earn extra income for their families (as I did)
- Young women who find stories like mine inspiring and look up to young women in my position as positive role models, such as Michelle Phan, Julie Powell, I started Wholesome Chow when I was 24-years-old. By the time I was 29 it was doing over $1M in annual sales.
- Single mothers looking to learn new business skills, tips and tricks of balancing successful business work and raising a successful family.
- Anyone interested in learning how to build a business, building and maintain a happy healthy family, and stay healthy and balanced themselves.
- Anyone interested in learning in the style Timothy Ferris uses, but from a woman’s voice and perspective.
- Anyone interested in a behind-the-scenes look at how it is to build a business from the ground up with credit cards and lots of manpower, how to work as a team, how to get through challenges that are always going to be part of life, and how not to fail.
- Anyone interested in starting a food business
Book a Call!
Schedule a call with Veronica.
She’d love to hear from you! Contact her via email here >