Wondering why blogging is important for your business? Wondering what a blog is and why you should start one? In this article I share why blogging is important for your business in 2020 and how it can help your business website rank on search engines.
What is a blog?
A blog is the news feed on your website. You can publish blog pages which do not come up in your news feed, or you can publish blog posts which do come up in your news feed. When you publish a new blog post, if you have connected your blog to your email newsletter, subscribers will get your blog posts sent straight to their inbox. A blog helps you share your message, in real time, with your customers. For example. a blog post can share and highlight a special offer, a new product or highlight a new employee.
If you have a website, it’s likely that you have the ability to share blog posts. Using your blog is a very powerful tool for several reasons:
- A blog helps you share information with your customers
- A blog helps you share your voice with your customers
- A blog helps your website rank on search engines
Here's why blogging is important for businesses in 2020
A blog is also more than just sharing your message with your email subscribers and website visitors. Publishing regular blog posts can help your business rank on search engines for keywords that you want to appear in. Ranking on search engines is done by writing posts that are created with “search engine optimization” in mind. This basically means “posts that are written to speak to search engines in a way that they can understand”.
Learn about search engine optimization from Google
If you create helpful and useful content and publish it onto your blog, it’s likely that search engines will start to place your blog post in relevant searches. One example of search engine optimization for marketing your business is our website, SLOVegan.com. Because we very carefully crafted blog content that is search engine optimized to rank on search engines for keywords like “vegan san luis obispo”, this site now ranks on the first page when people search this term on virtually all search engines.
This is very valuable for two great reasons:
- Ranking on search engines is FREE
- Search engine traffic is very targeted traffic
How to rank on search engines
There are two ways to rank on search engines:
- Through your own website
- Through another party’s website
You can create and publish blog posts for free on your own website. Using careful search engine optimization techniques, your posts will most likely rank on search engines within a short period of time from publication. Another way to rank on search engines is to appear in the current blog posts that are ranking for the terms you want to rank for. This is a way of advertising your brand to a highly-targeted audience – people searching for your products and services.
Ready to start your own blog?
Here's my tutorial: Start a mom blog in 2020: Step-by-step guide for creating your own blog
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