I can’t believe we are in Week 4 of January’s “Start a Business” month! It’s been really fun having a topic to focus on for an entire month and we’ve really covered A LOT of ground in our topic: How-To Start a Business. Here’s what we’ve discussed over the course of January:
By now, I hope you are fully inspired to branch out and start your own business. No matter what the size, you’ll be happy you have created something of your own and are in for an exciting ride to success!
Next, I’d like to give you some very important tips for choosing a business name for your business. These are tips I wish I had when I was naming my first business and use for my current business adventures.
The name of your business is the very first thing people are going to learn about your business which is why it’s really important to choose a great name! Some businesses reach very high levels of success largely because they chose an awesome name.
If you’re trying to come up with a business name google “business name generator” where you’ll find several great tools for coming up with a creative business name if you’re feeling stuck.
Without further adieu…
Here’s my 7 Tips for choosing a business name:
1. Consider choosing a business name that is at the beginning of the alphabet
When you are listed in publications, often times they will list businesses alphabetically. If you choose a name in the beginning of the alphabet then you are putting your business name before all the other businesses which will give your business more exposure for free!
2. Choose a BUSINESS name that is easy to spell
Potential customers will want to be able to remember your business name so when they go to contact you they will have the name preferably stored in their memory. If they can’t spell your business name easily then they’ll have a harder time remembering you when they need your services. You will also have to repeatedly spell your business name over and over again to potential customers which can be daunting. Get crafty with your business name, but consider choosing a name that is easy to spell.
3. Choose a BUSINESS name that is easy to pronounce
The last thing you want to be doing is having to pronounce your your business name over and over again for potential customers. If they can’t pronounce it then they are less likely to be able to remember your business name. For obvious reasons you’ll want to avoid that.
4. Choose a name that clearly shows what your business is about
Looking back, I would have probably chosen a different name for my first business, Wholesome Chow. I really liked the combination of words as a business name, it flowed nicely and I felt it told customers what our brand was about. It became a problem however when people continuously asked us if we were selling dog food! Haha…since we were selling gluten free baking mixes, this was a problem. Having to repeatedly tell people that were in fact not selling dog food but human food was confusing. The word “chow” is often referred to as dog food in other parts of the country (in California we call yummy, warm, fill your belly food “chow”) which made things confusing for customers.
Its good to be creative with your business name, but if you can combine creativity with words that show what your business name is about this will help save you headache in the future.
5. Choose a name that you are proud of
You will be telling literally everyone your business name so I suggest making sure you are proud of your business name. Make sure it is a name you want to shout from the rooftops and plaster all over your business materials.
6. Choose a name that is not already taken
Make sure and do your research on the internet as to which names are already taken for businesses. I suggest googling the web address you want to use (which should be your business name if possible) on our affiliate GoDaddy.com. Also, make sure and do your research on the U.S. Patent and Trademark Office‘s website. I suggest searching their database for the keywords of your desired business and category of business to make sure you aren’t infringing on any other businesses. If you end up using the same name as another business they could legally force you to change your business name which could lead to MAJOR headaches for you and your company down the road. Doing your research first will save you time and money.
7. Choose a name that is not offensive
Make sure and double check that your business name is not offensive to either english speaking people, or more specifically for people who speak other languages. If you want laugh, here’s a link to 60 Unintentionally Offensive Business Names.
January is “Start a Business” Month!
All month long we are featuring posts for how to get your business idea off the ground! Subscribe to the Mompreneur Advice Blog to get a weekly round up of posts sent straight to your inbox!