I had the recent pleasure of interviewing the ladies who are starting a new phenomenon in the LuLaRoe Consultant community – LuLaBrew™! They host the trademarked LuLaRoe parties at local breweries combining shopping for stylish and comfortable clothing with America’s favorite beverage, beer 🙂 Here’s what the ladies had to say about their new venture:
What is LuLaBrew™?
LuLaBrew™ is a show featuring multiple LuLaRoe consultants and their inventories at a local brewery. This gives shoppers a chance to shop with multiple consultants and have a wider selection to choose in a laid back and fun environment where they can have a drink and a bite to eat while they shop.
How did you come up with this awesome idea?
We throw multiple events during the year and always have several LuLaRoe consultants applying for a booth space. To be fair at each of our shows we can only allow one LuLaRoe consultant. We thought, why not have a show where we can feature just LuLaRoe consultants and make it a fun shopping event? Thus, LuLaBrew™ was born.
What is a typical LuLaBrew™ event like?
We select a brewery that has a large tap room that can accommodate at least 10 vendors with two clothing racks. We offer swag bags for the first 25 shoppers that have LuLaCash, discounts and fun items inside to get them in the door and ready to shop. Our last event at Bang the Drum we offered a free drink with purchase so everyone benefited.
How to you market and promote these events?
We market a lot through targeted Facebook ads. We also post flyers around town at various businesses and put an ad in the local paper. Word of mouth has also been a great marketing advantage!
What is your average # items sold at these events?
It’s hard to say exactly how many items are sold as it really varies from show to show. I can say that the bags our shoppers leave with are pretty full!
How can other LuLaRoe Consultants get involved with LuLaBrew™?
Following us on our Facebook page as well as joining our mailing list on our website!
How many people usually attend your events?
Depending on the venue it’s generally between 50-200 shoppers.
Learn more about LuLaBrew™ Events:
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