Consider how you want to manage your social media accounts. All accounts can be managed manually which is something we recommend if you are starting off. This way you can fully understand each platform for maximum usage.
Direct Sales Social Media Strategy in 2017:
How do I manage my direct sales social media accounts?
There are several really great social media management tools available now! Our affiliate HootSuite is excellent for managing accounts on many platforms. Manage Facebook, Pinterest, Instagram, Twitter using Hootsuite.
What should I post on social media?
Post content that your audience (readers) will want to see and read:
- Content relevant to your common interest
- Your opinions, thoughts, what you’re eating 😉
- What you’re doing (literally, people want to know!)
- Something interesting happening near you
- Something relevant and timely
- Showcase your personality
- BE REAL.
Remember, your social media platform is your way of communicating and keeping in touch with your actual and potential clients and customers. If you stop talking to them they will forget you and find someone else to talk to. If you DO TALK TO THEM, they will LOVE IT!
How often should I post on Social Media?
Post daily if you can. Set aside 30 minutes – 2 hours to thoroughly go through your social media accounts and posting any relevant content. Your audience wants to hear from you, wants to know what you’re up to, and things you find interesting. They don’t want to hear from you once a month, they want to hear from you every day. Using an app like Repost will allow you to share relevant content on Instagram easily. If you can, post several times per day!
Should I go LIVE on Social Media?
Most of these social media platforms now offer LIVE features, including life video broadcasting and “Stories” which allow you to post content that you’ve photographed or created in the past 24 hours. These features allow you to connect with your audience EVERY SINGLE DAY which is basically what they want. People LOVE hanging out on social media and can now do so any any time with their smart phones. “Bored in line at the grocery store? What’s on Instagram?”
Should I run ads on social media?
Short answer, yes. Any business should have an advertising budget, even a small one like $50 per month is necessary. It makes most sense to spend your advertising dollars on your social media because you can accomplish two things with social media advertising:
- Promote your new service, product, etc.
- Grow your community
- Drive traffic to your site
- Promote your other social media sites
- Part 1: How to Make Money Online: Social Media and Direct Sales in 2017
- Part 2: Setting Up Your Direct Sales Social Media Platform
- Part 4: Direct Sales Social Media Tips
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