Wondering how to promote your direct sales company on Instagram? Here's a quick roundup of Instagram tips for direct sales consultants in 2020.
6 Instagram tips for direct sales consultants
Try these six Instagram tips for direct sales consultants. Grow your direct sales business and community online in 2020 with Instagram.
Follow similar accounts
When you follow similar accounts your own account will register as a “recommended account”. When people follow someone similar to you, your profile may appear as a recommendation. This will help grow your Instagram community and generate extra leads who may have not found your account otherwise.
Use direct hashtags and indirect hashtags
I like to use a variety of hashtags in the description section of each Instagram post, or as a follow up comment after the post is published. Use targeted hashtags that potential customers will be searching. For example, I use #mompreneur to appear in search results for the broad terms people would search for. Then, I also use direct hashtags like #directsalesopportunity to attract people are ready to start their own home businesses.
Post quality photos and content
Post Instagram photos of your life, share your thoughts, present your artistic interpretation of how you enjoy yourself in everything you do. This will keep your readers wanting more and tuning in. Also, utilize free stock photos if desired. Sometimes you can find free, high-quality photos that are similar to what you would photograph, but much better quality than you may be capable of taking yourself.
Use Instagram LIVE
I LOVE this feature on Instagram! Remember when you were a kid and loved making home movies on the camcorder (at least, I definitely did). Well, Instagram Live is basically that while sharing it with the world in real-time. Recently, a friend broadcast her dance class and I got to watch and talk to her remotely from my smart phone. SO COOL ????
Here's 24 Facebook Live tips for business professionals >
Link to your online store
Every direct sales consultant should have a website, an online home for sharing more about who she is, what she does and how you can buy what she's offering. Your Instagram profile link is a great place to share your website link.
Start a mom blog in 2020: Step-by-step guide for creating your own blog >
Schedule Instagram posts ahead of time
Posting to Instagram manually is a great option for people who don’t post regularly and don’t have a theme they are trying to stick to. However, if you’re operating an Instagram business page, most likely you are following a branding plan and want your posts to flow smoothly, be posted regularly, and have all the right tags and hashtags that will help your business grow. Scheduling your Instagram posts ahead of time allows you to create a content publishing plan that meets your branding plan.
New users can try Tailwind free for up to 30 scheduled Instagram posts >
Further reading:
- Big List: Digital & printed direct sales planners for mompreneurs
- How to schedule Instagram posts ahead of time
- How to get new leads for your MLM business in 2020
- 8 great direct sales companies in 2020
- Top beauty direct sales companies for 2020
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