A great way to to boost your direct sales business, increase sales and bring on new customers is to use a variety of marketing efforts. One tool is text message marketing. The best part about using text marketing to grow your business is that it works well with other marketing tools such as social media, print flyers, business cards and word of mouth.
But how can you effectively use text message marketing? What are the best ways to use text marketing to bring in new customers? Keep reading to learn the answers to these questions and more.
Here's how to use text messaging for direct sales in 2020:
What is text message marketing?
If you are new to marketing and business, you'll find there are many ways to get the word out about your new business. Text message marketing is exactly what it’s name implies: send text messages to customers, potential customers and members of your direct sales team with information about upcoming events, promotions, sales, business growth opportunities and more. Encourage your customers and possible future customers to opt-in to receive messages from you about your business.
Text message marketing is proven and effective. It’s an affordable way to help bring new life to your business in direct sales and increase your overall profits using a fun, easy and effective marketing tool to reach out to new and future customers.
How to choose the best text marketing company
Finding a quality text marketing company is a great place to start once you decide that text marketing can be a useful addition to your marketing tool box. Here's a few factors to consider when choosing the best text marketing company:
- Affordable pricing
- Variety of packages and features to accommodate your business needs
- Great support and customer service
What are the best ways to use text marketing for direct sales?
Use text message marketing to:
- Let your customers know about pre-orders and new product launches
- Stay in touch with members of your direct sales team
- Host contests via text marketing
- Let your customers know when you are hosting a Facebook or Instagram Live sale
- Offer your text message subscribers exclusive deals and discounts
Text marketing for recruiting direct sales team members
While it might be obvious to use text marketing to reach out to your customers who are purchasing your products and services, that is only half of what a direct sales consultant does. The other half (or sometimes more) is about building your team. A fun and creative way to do that is to use text marketing to reach out to people who might be interesting in joining you as a direct sales consultant.
For example, at an expo where you’re selling your product or service, have information available at your booth about how those interested in learning more about joining your sales team can opt in to your text marketing list to receive information about what it takes to join, how they can benefit, and how they can get started.
How to use text message marketing to find new direct sales customers
Much like how you would use your text marketing list to recruit new members to your sales team, you can reach out to potential new customers. Encourage your social media followers to opt-in to receive messages from you and your business by hosting a contest or offering a special discount. For example:
Text SPRING to 21000 to get 20 percent off on your purchase of our spring collection!
Offering coupons and discounts to customers is a great way to build your text marketing list.
How to use text marketing with social media for direct sales
Social media is usually a direct sales consultant’s number one marketing too. It’s free and its effective. However, social media can easily be worn out. Using text marketing or another marketing tool in conjunction with social media is a helpful way to spice up your marketing.
For example, a Facebook post could look like the following:
Text SALE to 21000 to get information about my upcoming Facebook live event sale and to receive a special discount.
How often should a direct sales consultant text message customers?
One of the best parts about text marketing is that as the consultant, you can pick and choose how often you want to reach out to your subscribers. You could do a weekly message with discount info, promos, upcoming event info and more. Or split it up into multiple texts per month. You can also have multiple lists, so you can send some info to your customers and another set of texts to your direct sales team.
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